Custom iPad and iPhone app deployment is a powerful feature that empowers you to distribute apps that are not available in the App Store.
Custom apps are sometimes referred to as "third-party" or "in-house" apps. Deploying custom apps is a popular feature in organizations that develop their own applications internally or work with a third-party app developer to publish an app for their team.
Deploying a custom app to your organization's devices is a simple process if you already have a custom app (.ipa file). Adding the custom app is nearly identical to adding an app from the App Store. Deploying it is as easy as assigning that app to a Blueprint.