If you are a developer, you can create B2B apps (called custom apps in Apple Business or Apple School Manager) to fulfill unique needs of your organization that you do not want publicly available in the App Store. This could include apps used internally for your organization. Use App Store Connect to review your apps, identify who can access the app, the price tier for the app, and its release date.
For B2B apps created by another developer, contact the developer for access. After the developer grants access to the app, its license is available in the Custom Apps section of Apple Business, Apple School Manager, or Apple Business Essentials. To add the license to your Jamf Now account, select the app and assign to the content token used by Jamf Now. The app is then available in the Apps tab in Jamf Now.
When a new version of an existing B2B app is uploaded, the new version may take several hours, but typically less than 24, to become available to Jamf Now.
For more information on using B2B apps, see the following Apple documentation: